Conducting a site audit is essential to ensure your website’s SEO effectiveness. Start by analyzing your site's technical aspects, including loading speed, mobile-friendliness, and proper indexing. Use tools like Google Search Console or Screaming Frog to identify crawl errors or broken links. Next, focus on on-page SEO by reviewing meta titles, descriptions, and header tags for relevance and keyword use. Evaluate your content quality, ensuring it aligns with user intent and includes valuable, well-researched information. Check for duplicate content or thin pages that might impact your rankings. Lastly, assess your site’s backlink profile, removing toxic links and building high-quality ones. Regular audits help maintain optimal performance, address issues, and improve rankings in a competitive landscape. Know more